Last Updated: January 2026 | Version: 2.4
Notice to Pakistani Players: By registering a 777gh account or continuing to use the 777gh platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, processing, and use of your personal data as described herein. This Policy applies to all 777gh users regardless of location, with specific provisions that address the Pakistani context including PKR payment methods and CNIC-based KYC verification.
📖 1. Introduction
777gh ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all individuals who access or use the 777gh online casino and sports betting platform at 777gh.net. This Privacy Policy sets out in clear, plain English how 777gh collects, uses, stores, shares, and protects your personal information.
This Policy applies to all data processing activities carried out by 777gh in connection with the operation of the platform, including account registration, KYC verification, PKR payment processing via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, responsible gaming programmes, marketing communications, and customer support interactions.
We have drafted this Policy with Pakistani players in mind, using plain English and references to local payment and identity verification processes that are familiar to users across Karachi, Lahore, Islamabad, Faisalabad, and beyond. If any provision of this Policy is unclear, please contact our support team before using the platform.
🏛️ 2. Data Controller
For the purposes of applicable data protection legislation, 777gh is the data controller responsible for your personal information collected through the 777gh platform. As data controller, 777gh determines the purposes for which and the means by which personal data is processed.
All data protection enquiries, subject access requests, and privacy-related complaints should be directed to the 777gh Data Protection contact point via the support channels listed in Section 15 of this Policy.
Data Controller Contact: Privacy & Data Protection enquiries can be submitted via live chat (available 24/7 on site) or by email to
[email protected] with the subject line "Data Protection Request".
📂 3. Data We Collect
777gh collects the following categories of personal data from its players:
3.1 Identity & Registration Data
- Full legal name as it appears on your CNIC or NICOP;
- Date of birth (used to verify 21+ age eligibility);
- Gender (where voluntarily provided);
- Nationality and country of residence;
- Government-issued identity document details (CNIC/NICOP number, issue date, expiry date) submitted during KYC verification.
3.2 Contact Data
- Email address registered to the account;
- Pakistani mobile phone number (used for account verification, OTP authentication, and support communications);
- Residential or mailing address (required for enhanced KYC checks).
3.3 Financial & Payment Data
- PKR payment method details, including JazzCash account number, EasyPaisa wallet number, HBL/UBL/Meezan Bank account name and last four digits;
- Deposit and withdrawal transaction history within the 777gh platform;
- Account balance and bonus credit history;
- Source-of-funds documentation where required under AML obligations.
3.4 Technical & Usage Data
- IP address and approximate geographic location derived therefrom;
- Device type, operating system, and browser information;
- Session timestamps, login history, and session duration;
- Game play history, bet placement records, and wagering activity;
- Platform navigation behaviour and feature interaction logs.
3.5 Responsible Gaming Data
- Self-exclusion requests and status;
- Deposit limit preferences set by the player;
- Cooling-off period activation history;
- Responsible gaming assessment responses where submitted voluntarily.
| Data Category |
Examples |
Mandatory? |
| Identity Data |
Full name, CNIC number, date of birth |
Yes — KYC required |
| Contact Data |
Email address, Pakistani mobile number |
Yes — account registration |
| Financial Data |
JazzCash/EasyPaisa wallet number, bank account (last 4 digits) |
Yes — deposits/withdrawals |
| Technical Data |
IP address, device type, login timestamps |
Collected automatically |
| Gaming Activity |
Bet history, game sessions, PSL wagers |
Collected automatically |
| Responsible Gaming |
Self-exclusion status, deposit limits |
Where applicable |
📥 4. How We Collect Your Data
777gh collects personal data through the following channels:
- Directly from you: When you register a 777gh account, complete KYC verification, make a PKR deposit or withdrawal, contact our support team, participate in a promotion, or submit a responsible gaming request;
- Automatically through the platform: Through cookies, session tracking, device fingerprinting, and server logs generated when you access or interact with the 777gh website;
- From payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, and GrabPay share transaction confirmation data with 777gh in connection with deposits and withdrawals you initiate;
- From KYC and identity verification partners: Third-party KYC service providers may return verification status and document authenticity results to 777gh in connection with account verification;
- From fraud prevention and AML screening services: 777gh uses specialised third-party tools that may return risk signals or flags in connection with account registration or payment activity.
⚙️ 5. How We Use Your Data
777gh uses your personal data for the following clearly defined purposes:
- Account management: Creating, maintaining, and securing your 777gh player account;
- Identity verification: Conducting KYC checks to confirm your identity, age (21+), and eligibility to use the platform;
- Payment processing: Processing PKR deposits and withdrawals via your registered JazzCash, EasyPaisa, or bank account;
- Regulatory compliance: Fulfilling anti-money-laundering (AML) obligations, responding to lawful regulatory requests, and maintaining records required under applicable gaming licensing standards;
- Fraud and security: Detecting, preventing, and investigating fraudulent activity, account takeovers, collusion, and prohibited conduct;
- Platform improvement: Analysing anonymised usage data to improve platform performance, game selection, and the overall player experience;
- Customer support: Responding to queries, complaints, and withdrawal requests submitted via live chat or email;
- Marketing communications: Sending promotional offers, bonus notifications, and platform updates to players who have opted in to marketing communications (opt-out available at any time);
- Responsible gaming: Monitoring gaming patterns to identify at-risk behaviour and administering self-exclusion, deposit limit, and cooling-off tools.
⚖️ 6. Legal Basis for Processing
777gh processes your personal data on one or more of the following legal grounds:
- Contractual necessity: Processing required to perform the contract between 777gh and the player — including account creation, KYC, PKR payment processing, and game provision;
- Legal obligation: Processing required to comply with applicable gaming licensing conditions, AML regulations, and lawful orders from regulatory or law enforcement authorities;
- Legitimate interests: Processing carried out for 777gh's legitimate business interests, including fraud prevention, platform security, and service improvement, where those interests are not overridden by the player's privacy rights;
- Consent: Processing based on your freely given, specific, and informed consent — primarily in relation to optional marketing communications and non-essential cookies. Consent may be withdrawn at any time.
🤝 7. Data Sharing & Third Parties
777gh does not sell your personal data. We share personal data only with the following categories of third parties, and only to the extent strictly necessary for the stated purpose:
- PKR payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, and GrabPay receive transactional data required to process your deposits and withdrawals;
- KYC and identity verification providers: Third-party verification services that process document images and identity data to confirm your eligibility to hold a 777gh account;
- AML screening and fraud prevention tools: Specialist providers that screen transactions and account registrations against global sanctions lists and fraud databases;
- IT infrastructure and hosting providers: Secure cloud infrastructure partners who process data under strict data processing agreements with 777gh;
- Regulatory and licensing authorities: Gaming regulators and licensing bodies to which 777gh is accountable under its internationally recognised gaming licence — disclosures are made only when legally required;
- Law enforcement and government bodies: Where 777gh is compelled by a valid legal order, court order, or statutory obligation to disclose player data.
⚠️ No Third-Party Advertising: 777gh does not share your personal data with advertising networks, social media platforms, or data brokers for the purpose of targeted commercial advertising. Your data is not monetised by third parties.
💳 8. Payment Data & PKR Processing
Given the specific context of Pakistani players, 777gh handles PKR payment data with particular care. The following principles apply to all financial data processed in connection with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, and GrabPay transactions:
- Full payment account credentials are never stored on 777gh servers. Only the minimum reference data required for transaction reconciliation — such as the last four digits of a bank account or a masked wallet identifier — is retained;
- All PKR payment data in transit is protected by 256-bit SSL encryption;
- Payment processor integrations are governed by dedicated data processing agreements that restrict payment providers from using your data for any purpose other than transaction processing;
- Source-of-funds documentation submitted in connection with AML reviews is stored in an access-restricted environment with audit logging of all access events;
- PKR transaction records are retained for the period specified in Section 9 (Data Retention) in compliance with gaming licensing and AML record-keeping obligations.
✅ Zero Payment Credential Storage: 777gh does not store your JazzCash PIN, EasyPaisa password, or HBL/UBL/Meezan Bank online banking credentials at any point. These credentials are entered directly into your payment provider's secure interface.
🗄️ 9. Data Retention
777gh retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable gaming licensing conditions and AML regulations. The following general retention periods apply:
| Data Type |
Retention Period |
Basis |
| Account registration data |
Duration of account + 5 years post-closure |
Gaming licence obligation |
| KYC / CNIC documents |
Duration of account + 5 years post-closure |
AML regulatory requirement |
| PKR transaction records |
7 years from transaction date |
AML / financial records obligation |
| Game play and bet history |
5 years from date of activity |
Gaming licence obligation |
| Customer support records |
3 years from date of interaction |
Legitimate interest / dispute resolution |
| Self-exclusion records |
Permanent (irreversible exclusion) or as agreed |
Responsible gaming obligation |
| Marketing consent records |
Until consent is withdrawn + 2 years |
Consent / legal obligation |
Upon the expiry of the applicable retention period, personal data is securely deleted or permanently anonymised in accordance with 777gh's internal data disposal procedures.
🔐 10. Security Measures
777gh implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, and disclosure:
- Transport encryption: All data in transit between your device and the 777gh platform is protected using TLS 1.2 or higher with 256-bit SSL certificates;
- Data-at-rest encryption: Sensitive personal data and KYC documents stored on 777gh infrastructure are encrypted at rest using AES-256;
- Access controls: Access to personal data by 777gh staff is governed by role-based access controls, with access to sensitive KYC and payment data restricted to authorised personnel with a documented operational need;
- Audit logging: All access to sensitive data is logged and subject to regular internal audit review;
- Two-factor authentication: Available and strongly recommended for all player accounts to prevent unauthorised access;
- Penetration testing: The 777gh platform undergoes regular independent security assessments;
- Incident response: 777gh maintains a documented data breach response procedure. In the event of a breach affecting your personal data, you will be notified in accordance with applicable regulatory requirements.
Your Responsibility: While 777gh takes every reasonable measure to secure your data on our end, you are responsible for keeping your 777gh login credentials confidential. Never share your password or OTP codes with anyone — including anyone claiming to be a 777gh staff member. 777gh staff will never ask for your password.
🍪 11. Cookies & Tracking Technologies
777gh uses cookies and similar technologies (including local storage and session tokens) on the platform for the following purposes:
| Cookie Type |
Purpose |
Can Be Disabled? |
| Strictly Necessary |
Session management, login authentication, security tokens, fraud prevention |
No — required for platform to function |
| Functional |
Remembering your language, currency (PKR), and display preferences |
No — required for platform to function correctly |
| Analytics |
Anonymous aggregated usage statistics to improve platform performance |
Yes — via browser settings |
777gh does not deploy third-party advertising cookies or social media tracking pixels. You can manage browser cookie preferences at any time through your browser settings. Disabling strictly necessary cookies will prevent the 777gh platform from functioning correctly.
✅ 12. Your Data Rights
777gh respects your rights in relation to your personal data. Depending on the applicable legal framework, you may be entitled to exercise the following rights:
👁️
Right of Access
Request a copy of the personal data 777gh holds about you, including your account data, KYC records, and PKR transaction history.
✏️
Right to Rectification
Request correction of inaccurate or incomplete personal data held on your 777gh account, including contact details and registered payment information.
🗑️
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected — subject to regulatory retention obligations.
⏸️
Right to Restriction
Request that 777gh temporarily restricts the processing of your personal data in certain circumstances, for example while a rectification request is being resolved.
📦
Right to Portability
Request an export of personal data you have provided to 777gh in a structured, commonly used, machine-readable format where technically feasible.
🚫
Right to Object
Object to the processing of your data for direct marketing purposes at any time. Marketing opt-out is available directly within your 777gh account settings.
To exercise any of the above rights, submit a request via the live chat icon on site or email [email protected] with the subject line "Data Rights Request". Identity verification will be required before any request is actioned. 777gh will acknowledge your request within 72 hours and resolve it within 30 calendar days.
🔞 13. Minors & Age Policy
777gh is strictly a 21+ platform. We do not knowingly collect personal data from individuals under the age of 21. Age is verified as part of the mandatory KYC process prior to any withdrawal being processed. If 777gh discovers that personal data has been collected from a player who was under 21 at the time of registration, the account will be immediately closed, the data will be deleted in accordance with our retention policy, and the matter will be escalated to the appropriate regulatory authority.
🔞
Parent or Guardian? If you believe a person under 21 in your household has registered a 777gh account, contact our support team immediately via live chat or at
[email protected]. We will investigate and act swiftly.
✏️ 14. Changes to This Privacy Policy
777gh reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, platform functionality, regulatory obligations, or applicable law. Material changes to this Policy will be communicated to registered players via their registered email address or through a prominent notice displayed on the 777gh platform. The updated Policy will take effect from the date of publication. Your continued use of the 777gh platform following notification of a change constitutes your acceptance of the revised Policy. If you do not accept the revised Policy, you must cease using the platform and may request account closure.
We recommend reviewing this Privacy Policy periodically to stay informed of how 777gh protects your data.